For centuries, the Amsterdam Red Light District has been world famous for its many sex work. In the year 2000, it became legal to become a brothel owner. However, in society sex work still isn’t considered as normal as any other job. 

In the nineties, sex workers in the Red Light District started to voice their wish to start a business that they themselves would be managing. 

In June of 2013, the Amsterdam City Council passed the motion (Van Doorninck cs) to assign the municipality’s Executive Board with the task of investigating whether such a window prostitution business could become successful.

Right now, we are making history as the first European (and maybe worldwide - we don't know!) non-profit brothel, whose primary, second and third priority is the well-being of its sex workers, and where sex workers play an important role in how the business is run. Our main goals are to achieve better labour conditions for sex workers and equal rights, entitlements, treatment and opportunities to other independent entrepeneurs.